FREQUENTLY ASKED QUESTIONS ABOUT SUNO'S IMAGE STANDARDS
What is the purpose of having image standards?
Using Southern University at New Orleans’ official symbols correctly and consistently is an important part of the branding process, enhancing SUNO’s image as a quality educational institution. When the images are used effectively they can also increase institutional pride and promote unity among its constituents.
What is the purpose of changing SUNO’s logos?
Southern University at New Orleans is facing exciting days ahead! A logo can serve as an expression of an organization’s mission, vision or direction. It can also serve as a reflection of the organization’s attitude.
In the absence of a marketing director, SUNO PR took the initiative to create images that would express the University’s commitment to continued academic excellence and high standard of community service and social advancement. The image change also provides more a contemporary look to our ever-changing environment.
Can I use the seal?
Permission to use the seal must be granted by the Office of the Chancellor or SUNO Public Relations. Once permission has been granted, proper reproduction files or materials will be made available. Please refrain from scanning the seal from old documents. It often results in poor quality reproduction.
I like the seal "with the leaves." Why can’t I use that one?
The seal with the laurel wreath is the official seal of the chancellor of Southern University at New Orleans. It is a symbol of distinction that serves notice that the appropriate document is being presented by the chancellor. There is only one chancellor of SUNO and that person should be given the appropriate respect.
I don’t like the new logo! Can I create something special for my department? And why can’t I use a different seal?
Think of it this way. If the world’s most popular beverage company (you know, those Cola people) were to have employees arbitrarily change the classic white script and the red color scheme, you probably would not recognize the product. It could hurt their sales! The same goes for folks who feel the need to use their own University images. Consistency is a tremendous help in enhancing our image thus improving enrollment and enhancing our relationship with our students, faculty and staff.
I’m in a hurry. Why can’t I just redo the logo?
Redoing the logo may not reproduce the logo accurately. The logo was designed with specific spatial relationships and alignment of characters. Simply reproducing it will produce differences that may be minor, but will detract from branding capability.
Do I use the seal or logo on letterhead? Can I design my own letterhead?
Why can't I use a clipart knight on designs and publications? A knight is a knight, isn't it?
SUNO PR asks that ALL departments, units, offices and colleges refrain from using Clip Art knights on documents and other print projects until an official spirit symbol has been adopted. There is NOTHING that identifies a clip art knight as our official symbol. A unique symbol helps identify SUNO as a unique institution.
Does this mean that I have to consult with SUNO PR before I put University logos or seals on anything?
YES. In the absence of a University marketing director, SUNO PR has taken the initiative to create consistency among University images. By consulting with the department, you are helping Southern University at New Orleans maintain a consistent professional image for the public to see.